The Friction Factor

Ever wondered why even talented people mess up at the worst moments? It happens to all of us!

Over the last 12 years, this behaviour has been observed amongst some of the most talented individuals and businesses in Asia. So what's the cause?

Author & coach Fred Then observed over 2,000 individuals and businesses and he identified when there is a disagreement between our conscious and subconscious minds, the latter always wins. This happens regardless how talented or passionate you are.

The phenomenon is called the Friction Factor, which measures the amount of internal friction between our minds. This friction causes us to feel stressed out, unsure, hesitant or have biased perceptions of reality. Our powerful subconscious will shift our emotions and senses to move us where it wants to go. Your choices don't matter.