The 3 Day Programme is for busy, senior professionals and management.
It is designed to help:

• Understand key neuroscience & psychology principles in marketing

• Have frameworks and processes to apply principles

• Gain practical experience in designing and implementing principles

• Gain feedback from industry experts

• Gain leadership initiative by creating powerful tactics and strategies

Day 1 (Morning)

Principles Of Effective Persuasion
Introduction To Behavioural Economics
Introduction To Neuroscience & Psychology
Introduction To Ethics & Marketing

Day 1 (Afternoon)
Application Of Behavioural Economics In Marketing
Application Of Neuroscience In Decision-making
Application Of Psychology In Customer Behaviour
Application Of Effective Persuasion In Online & Offline Marketing

Day 2 (Morning)
Persuasion Techniques In Marketing
Customer Decision Making In Marketing

Day 2 (Afternoon)
Case Studies
Design Of Sales Tactics
Design Of Marketing Campaigns

Day 3 (Morning)
Narrative Storytelling
Effective Persuasion For Presentation

Day 3 (Afternoon)
Universal Principles Of Persuasion
Design & Application Of Effective Persuasion
Project Work: Design Online or Offline Marketing Campaign